Over the past decade, my work has supported products used by 20M+ users, improving engagement, reducing operational burden, and increasing customer trust at scale. In regulated and high-visibility environments, this has meant designing systems that improve onboarding and adoption while reducing support volume, failure points, and long-term delivery risk.
I also bring a high level of visual judgment and taste to product design, shaped by years of hands-on experience in photography, filmmaking, and interface design. This background sharpens how I work with composition, hierarchy, spacing, motion, and restraint—ensuring visual decisions serve clarity, usability, and trust rather than trend or decoration.
I’m a Montreal-based Product Designer and Leader focused on mobile-first platforms, cross-platform systems, and product strategy in complex environments. I partner closely with product and engineering leadership to solve ambiguous problems, align teams, and deliver outcomes that scale. Outside of work, you’ll find me exploring the city with my Boston Terriers, Charlie and Louie, a daily reminder that clarity, care, and restraint matter just as much in design as they do in life.
I use research and data to reduce uncertainty early, surfacing real user behavior, identifying structural friction, and validating decisions before they become expensive.
In complex and regulated environments, this means combining qualitative insight with quantitative signals to establish clear priorities, align teams, and make informed tradeoffs. My focus is not speed for its own sake, but confidence, ensuring teams move forward with evidence, not assumptions.
This approach helps organizations place smarter bets, reduce cost to serve, and avoid rework as products scale.
• Identifying behavioral patterns that signal risk before launch
• Aligning teams around evidence-based priorities
• Detecting friction across journeys that impacts trust and adoption
• Establishing measurable baselines to guide long-term product decisions
I help define product strategy in environments where scale, regulation, and long-term outcomes shape every decision. This means working with product, engineering, and business leaders to clarify the real problem, make explicit tradeoffs, and align teams around priorities that will hold up over time.
Rather than optimizing for short-term metrics, I focus on establishing clear direction, success criteria, and decision frameworks that support sustainable growth, reduce delivery risk, and prevent rework as products scale.
• Clarifying product bets and tradeoffs before teams commit
• Aligning design outcomes with revenue, cost, and long-term platform health
• Defining success criteria that guide decisions beyond a single release
• Influencing direction through clear, evidence-backed narratives
I design high-quality mobile and cross-platform product experiences where visual craft, interaction design, and usability work together to build trust fast and scale reliably. My focus is on interfaces that feel intuitive within seconds, reduce friction across critical flows, and support measurable outcomes like conversion, retention, and long-term product credibility.
I specialize in translating behavioral insight and product strategy into refined UI systems, motion, and interaction patterns that hold up in real-world, high-scale environments.
• High-trust visual systems that improve usability, clarity, and perceived product quality
• Purposeful motion and micro-interactions that guide users and reduce cognitive load
• Modern, mobile-first UI patterns designed for real usage, not visual trends
• Scalable component systems and design tokens that support consistency across platforms
Design that wins attention, earns trust, and drives the business forward.
I validate product decisions through evidence, not assumptions. By combining qualitative insight with product analytics, experimentation, and continuous measurement, I ensure design changes translate into real performance gains across activation, engagement, and retention.
My work focuses on closing the gap between intent and outcome — identifying friction early, validating impact quickly, and iterating with clear success metrics in mind.
• Rapid validation frameworks that reduce product risk before and after launch
• Structured experimentation tied directly to business and product KPIs
• Behavioral analytics that reveal friction, drop-off patterns, and UX debt
• Post-launch optimization that compounds improvements over time
Design isn’t finished when it ships. It’s finished when it performs.