Best Telecommunication Mobile Application
Internet Advertising Competition - recognized for mobile product quality and performance at national scale.
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Hello, I'm Piero Lopane.
Product Designer & Strategist
I reduce delivery risk and ship resilient products in regulated, high-scale environments.
Designed solutions for millions of users across telco, banking, and public services
What you're hiring
You're not hiring someone to just make things look good. You're hiring judgment.
Judgment about when to push back on a brief that's missing the constraint that'll kill the feature in sprint 6. About which stakeholders need to be in the room before design goes to dev. About how to keep a product moving when compliance flags an interaction, engineering needs clarity by Thursday, and the PM is three priorities deep.
That judgment doesn't come from design sprints in frictionless environments. It comes from 10+ years inside Bell, Tangerine Bank, Canada Post, and GoTo, where platforms serve millions of users, legacy systems introduce risk daily, and the cost of getting it wrong is measured in support calls, eroded trust, and regulatory exposure.
I work closely with product and engineering leadership to establish shared direction early. I surface the tradeoffs before they become emergencies. I mentor designers and help them see the full picture, not just their slice of it.
If you need someone who can hold things together in complex territory and ship, you're in the right place.
Selected work
9 case studies. All shipped. All at scale.
22 million customers were calling Bell when they should have been tapping
Bell's mobile self-service experience wasn't keeping up with demand. Then a pandemic hit and call center volume became unsustainable. Here's how that changed and what the numbers looked like after.
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+82%
Digital self-serve adoption
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−78%
Inbound support calls
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+91%
Active mobile users YoY
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$8.3M
Annual operational savings
+22 million customers
4 Awards · Best Telco App
Launching a cross-platform streaming product at national scale
Owned end-to-end design and launch across mobile, web, and smart TV for Virgin customers - unifying discovery, playback, and account management into one experience.
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2×
Engagement post-launch
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−78%
Streaming support volume
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+35%
New account activations
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$18M
Revenue generated
+3.5 million customers
1 · J.D. POWER
Canada Post doesn't just deliver mail, it holds the trust of 17 million people
Led the strategic shift from physical mail management to a secure, mobile-first digital platform for a federal Crown corporation serving 17M+ Canadians.
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+94%
Mobile engagement
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3.2M
Paper-to-digital transition (month 1)
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−48%
Paper mail reliance
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−38%
Fraud & identity theft
+17.6 million customers
Driving customer growth in a regulated digital banking platform
Owned end-to-end design improvements across mobile to drive growth within a regulated banking environment - reducing friction while maintaining trust, compliance, and product integrity.
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+57%
User engagement
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−78%
Inbound support calls
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+24%
New accounts opened
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52K
Accounts opened post launch
+2 million customers
12 Awards · J.D. POWER
Unifying communication in a mobile-first, AI-powered platform
Designed a mobile-first, AI-powered cloud communications experience supporting millions of users in a fast-moving B2B environment. Owned end-to-end product design across mobile, CarPlay/Android Auto, and desktop - balancing AI automation with usability, trust, and performance.
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+65%
Daily active users
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+75%
Average session length
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3.8→4.7
App store rating
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−35%
Call handling time
+1.8 million customers
Coming soon
Strengthening security and trust in a digital banking platform
Led web-platform design improvements focused on strengthening security, trust, and usability within a regulated digital banking environment - reducing friction in critical account journeys while maintaining compliance.
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+57%
User engagement
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−78%
Inbound support calls
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+24%
New accounts opened
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3x
Task completion speed
+2 million customers
12 Awards · J.D. POWER
Reducing clinical risk through remote health monitoring
Led end-to-end design of a remote health monitoring platform enabling proactive, clinician-guided care for seniors outside clinical settings - focused on early detection, adherence, and reliable escalation paths.
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−51%
Emergency room visits
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+85%
Medication adherence
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+46%
Early deterioration detection
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$6.4M
Projected Medicaid savings
+50 million older Americans living with diabetes and hypertension
Scaling a global platform for mining optimization and safety
Led the complete revamp of a legacy platform into a next-generation, mission-critical mining platform used across global operations - balancing security, reliability, and usability to improve activation and lower support escalations.
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+35%
Onboarding completion
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−22%
Support escalations
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+12%
Weekly active users
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−58%
Platform abandonment
+150 countries worldwide use OptiMine
Mining industry recognition
Coming soon
Redesigning prepaid mobile for self-serve activation and account management
Redesigned the Lucky Mobile app so customers can manage services from their phone on the Lucky Mobile network or any Wi-Fi. Users can activate with eSIM or SIM, manage their account, and access key features without using their data plan.
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+40%
User engagement
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−30%
Task completion time
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+25%
User satisfaction
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48K
Activations post launch
+1.1 million customers
1 Award · Best Telco App
Coming soon
How I work
You don't want a process deck. You want to know if I'll slow your team down or speed it up.
Short answer: I ask hard questions early so you don't hit hard walls late.
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Find what's actually broken
Not the brief. The underlying problem. Most briefs describe a symptom. The first thing I do is find the cause, by talking to the people who know and reading between the lines of the data.
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Map what's in the way
Legacy systems, compliance requirements, stakeholder misalignment. I need to know what we're working with before I design anything. This isn't a delay. It's what keeps the work from falling apart in delivery.
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Design for the real world
I design for the person using this tired, distracted, or first week on the job. The edge case is where the product proves itself or doesn't.
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Hold the line in delivery
Design doesn't end at handoff. I stay close to implementation, flag deviations that matter, and protect the decisions the team agreed were load-bearing. Not everything is worth a fight. I know the difference.
If you've read this far,
you already know.
You know whether the work is the right fit, whether the scale matches what you're looking for, and whether the approach sounds like someone who could work in your environment.
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